Post by Munnaf911 on Oct 22, 2023 2:51:25 GMT
Tobacco companies, producers of alcoholic beverages, fashion, watches, cars, all of them find the pleasure of being part of the showcase to the world that F1 represents. And, of course, the Bank. The most outstanding and relevant case of sponsorship is that of Banco Santander with Ferrari. Banco Santander bets on Ferrari It is the most famous, colorful and successful case of sports sponsorship.
The sponsorship of Banco Santander and Ferrari began in 2007. At that time the entity decided to sponsor McLaren taking advantage of the fact that Fernando Alonso had signed for this team. With moible number data this act, Santander gained notoriety in the Spanish market, at the same time that it also gained prominence in the British market, managing to bring the brand to England and internationalize the firm and create a global brand.
Outside of Spain, Fernando Alonso enjoys great prestige, being one of the 20 athletes and the best-known pilot in the world. The pilot's departure to Renault left the relationship with Santander in an ellipsis and triggered a small alarm in the entity. However, this was not going to mean breaking the link with the Asturian, since Banco Santander would continue to receive benefits from its support for the Spanish pilot.
The sponsorship of Banco Santander and Ferrari began in 2007. At that time the entity decided to sponsor McLaren taking advantage of the fact that Fernando Alonso had signed for this team. With moible number data this act, Santander gained notoriety in the Spanish market, at the same time that it also gained prominence in the British market, managing to bring the brand to England and internationalize the firm and create a global brand.
Outside of Spain, Fernando Alonso enjoys great prestige, being one of the 20 athletes and the best-known pilot in the world. The pilot's departure to Renault left the relationship with Santander in an ellipsis and triggered a small alarm in the entity. However, this was not going to mean breaking the link with the Asturian, since Banco Santander would continue to receive benefits from its support for the Spanish pilot.